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Training Details

Developing Strategies for Marketing Services : Current Issues and Options Course
Provider: Neways Consulting
Duration: 4 days
Starting Date: 2020-03-24
Ending Date: 2020-03-27
Attendant Fee: NGN 135,000
Venue: Lagos State, Nigeria
Posted on: 24th Feb, 2020 03:24:26 PM
Event Description
Service Sector dominate most advanced economies and a growing number of service organisations compete in the global market. Managers working in the service industry – for example, those working in the financial, retailing, hospitality and public sectors – will find the services approach to marketing particularly relevant in planning and implementing marketing strategy. Service organisations differ in key respects from manufacturing organisations. This course develops an appreciation of how service marketing systems operate, addresses service-related issues such as service design, capacity management and customer relationship management. It is intended to increase managers’ capability for innovative development and implementation of marketing strategy in the service environment
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House 5 Zone 7 Oteyi Garden Estate, Abuleado, Amuwo Odofin.
Lagos State, Nigeria.
Tel: +234-9038014254