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Training Details

Current Issues in Integrated Marketing Communications Course
Provider: Neways Consulting
Duration: 3 days
Starting Date: 2020-02-25
Ending Date: 2020-02-27
Attendant Fee: NGN 135,000
Venue: Precint Hotel, 20 Harvard Road, Sabo Yaba , Lagos State, Nigeria
Posted on: 21st Feb, 2020 11:59:38 AM
Event Description
This course is built on a hands-on experience in developing an integrated marketing communications strategy plan for a real client from the information technology category and facilitates understanding how advertising, sales promotion, public relations, personal selling, word of mouth, social media, website content and presence, internal marketing, and in some cases design and packaging decisions form a coordinated marketing communications strategy. The course will provide the theoretical underpinnings of a set of concepts, approaches and tools in integrated marketing communications and at the end of this course students should be able to: Understand the current status of the marketing category in global terms This course is built on a hands-on experience in developing an integra
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House 5 Zone 7 Oteyi Garden Estate, Abuleado, Amuwo Odofin.
Lagos State, Nigeria.
Tel: +234-9038014254